A guide to building an Instagram community
With an engagement rate 15 times higher than Facebook, Instagram might just be the dark horse of social media marketing. We recently attended a Social Media Week worksh...
The rise of chat marketing
With many of us using apps such as Facebook Messenger and WhatsApp on a daily basis, these have been, up until now, social apps that are used solely for communicating with...
Something old…something new.
Picture the scene. You arrive at your desk, open your inbox and have 36 unread messages from the day before and see 2 pieces of post. One is an invoice in a plai...
Top 5 marketing new year’s resolutions
All too often new year's resolutions are all about giving things up. Alcohol, sugar, junk food are all on our hit list, but what about things we would like to add to our r...
Bitcoin? Today’s Tulip Mania?
A question we’ve heard a few times recently is “What’s Bitcoin? I’m confused.” Sadly, we have to admit that we were also confused. We resolved however to d...
Why every business needs a brand guidelines
Business of all shapes and sizes will spend plenty of time and money developing and building a brand. The building of your brand represents real value of your business and...
How to get more business from your customers
This month we are on a mission to help our clients do just one thing that will enable them to get more business from their customers. In our opinion, marketing to existing ...
The McArthur Davies holiday wind-down guide
Are you ready for sun, sea and sand? We believe that taking a well-earned holiday is so important for the efficiency of any business. With that said, taking time out sh...
If you do just one thing this week…
Make sure you send out an e-newsletter We love an e-newsletter. The secret to doing them well is a whole other subject, for now we want to talk about why we believe that ev...
The changing face of Instagram: What businesses need to know
Instagram is a highly engaged global community with more than 500M active accounts worldwide. According to the Global Web Index, over 60% of those Instagram users log in dai...