Why every business needs a brand guidelines
Business of all shapes and sizes will spend plenty of time and money developing and building a brand. The building of your brand represents real value of your business and...
How to get more business from your customers
This month we are on a mission to help our clients do just one thing that will enable them to get more business from their customers. In our opinion, marketing to existing ...
The McArthur Davies holiday wind-down guide
Are you ready for sun, sea and sand? We believe that taking a well-earned holiday is so important for the efficiency of any business. With that said, taking time out sh...
If you do just one thing this week…
Make sure you send out an e-newsletter We love an e-newsletter. The secret to doing them well is a whole other subject, for now we want to talk about why we believe that ev...
The changing face of Instagram: What businesses need to know
Instagram is a highly engaged global community with more than 500M active accounts worldwide. According to the Global Web Index, over 60% of those Instagram users log in dai...
Snapchat: What’s in it for me?
Social media marketing is an ever-evolving landscape and as the marketing nerds it’s our job to keep an eye on the latest trends. One channel that’s been repeatedly mentio...
Why building a good online reputation is priority for small businesses
A Neilsen study from 2012 suggests that 70% of all consumers trust online reviews second only to personal recommendations. And that was four years ago. Ever the forward th...
The rules of the game
One of the books I've been reading recently is Instant Team Building by Brad Sugars of ActionCOACH fame. This was in lieu of our first full time employee joining us (Welco...